Media Research Paper Example | Topics and Well Written Essays - 1250 words

Media - Research Paper ExampleIllustrative of this changing landscape atomic number 18 the 2004 presidential alternative campaigns. The top Democratic and Republi apprise candidates were backside Kerry and George W. Bush. Some of the key issues on which the campaigns dour included the invasion on Iraq and generally the war on terror and defense issues, gay marriages, abortion, health, environmental issues, education, budget, trade and issues of gun control. It is on these controversial issues that voters divided between both the Republican and Democratic camps. It is in the first place on media, specifically ad campaigning that opponents communicate ideas to the populace and it has proved instrumental in influencing voting patterns, voter turnout and even fishping the vote in tight races the main focus being in battleground states. The race between Bush and Kerry was so close that many issues were predicted to be likely to tip on the balance. One of these was television ad camp aigns. The amount of financial resources exhausted was staggering. In 2004, with fifty sponsors, the Republicans having cardinal and Democrats the rest, hundreds of ads were aired up to over 670, 000 times in prime markets and on cable. Over $ 550, 000 was spent by these sources. Swift boating or shadowing can also be a function of election advertising campaigns analogous to smear campaigns, these are attacks on an opponents credibility and patriotism. ... The Bush-Kerry race was a competitive one and one in which commercials were a dominant and decisive feature. The unprecedented amount spent on the 2004 election ad campaigns is one of its distinctive features. The second was that it commenced earlier than had been witnessed before, on March fourth and third was the record set by outsiders, non-candidate groups for example the SBVT, a veteran group which felt itself restrict to step forward to apparently correct Kerrys exaggerated claims about his service in Vietnam. An namele ss source is of the view that while investigations into the effects of political ad campaigns hasnt been proven to improve voter turnout or set the pace for the discussion of issues or other agenda they are wide agreed to affect a voters choice, stimulate interest in the election, help swop perceptions about a candidate and generally increase knowledge on issues and policy. Candidates in election ads can acclaim defend or attack. Research according to Gallup & Newport shows that attacks on policy rather than the character or person are more effective. There are two major ads that can prove the statistics right. Kerrys fought for his boorish ad and George Bushs 100 days ad are perfect examples of what electoral electioneering encompasses. Fought for his country- John Kerry The words spoken are in normal print whereas the music is italicized and the images are in prentices. The ad opens with a three way split-screen. As the announcer begins on Kerrys history and soft music starts in the background and piano strokes continue throughout the whole commercial. Its upbeat music that progressively increases in pacing and pitch throughout the